H&M

It depends on the model. H&M fit varies between styles, so a single verdict for the whole brand would be misleading, and we only publish a fit verdict where we have measured one. The dependable way to answer it for the pair you are buying is to work from a shoe you already own and know fits: enter it above and we will tell you which H&M size matches it.

Start from a shoe you already own that fits, rather than from your usual number. Enter it above and we will convert through foot length to the matching H&M size, which is the part that carries across brands. The EU to US offset is not the same for every brand, so a rule of thumb learned elsewhere will not hold here.

Not directly, because a size label means whatever the brand decides it means. A Nike 42 and an Adidas 42 are cut for different foot lengths, and so is a H&M 42. Foot length is the common unit, which is why our comparison works from the measurements behind each brands chart rather than from the number printed on the box.

H&M (Hennes & Mauritz) is a Swedish multinational fashion retailer founded in 1947. Known for affordable, trend-driven fashion, H&M offers a wide range of footwear from casual sneakers to boots and sandals. The brand provides accessible pricing with frequent seasonal collections.

H&M shoes typically fit true to size for most styles. However, quality and fit can vary between collections and shoe types. Sneakers tend to have a standard fit while heeled shoes and boots may run slightly narrow.

Order your normal EU size for H&M footwear. If you find yourself between sizes, sizing up is generally the safer option. For boots, consider the socks you plan to wear. H&Ms shoe sizing follows standard European measurements.